Speaking as we were about brands, I wanted to pass on this neat website called “Brand Tags.” I’ve already mentioned this creative Web experiment to some friends and colleagues, but I think it’s blog-worthy as well. The site allows users to “tag” a brand logo with whatever word they associate with that brand; it also allows the public to see the cumulative results. The larger the word on the results page, the more common the response. The site’s creator, who blogs about the project, reports he has more than 600 brands currently and continues adding. While poking around, I saw a few book publishers’ logos among them.
It’s unscientific raw data—not a balanced representation—but the site’s now claiming more than 1.2 million responses, and if that's true, it’s an interesting experiment.
So check it and try a “brand battle;” they’re fun and a great spin on what’s hot or not:
http://www.brandtags.net/index.php
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About Me
- Heidi L. Toboni
- Heidi L. Toboni has spent fifteen years in development, marketing and branding within the publishing industry, beginning with her first freelance job at Ave Maria Press while still an undergraduate at the University of Notre Dame. There, she became the youngest candidate ever to gain acceptance to the prestigious Denver Publishing Institute. She also interned in Notre Dame's Office of Public Relations and studied abroad in London.
She spent thirteen years at a leading religious trade publisher, Loyola Press, serving as Dir. of Trade Marketing, Dir. of Business Development, and Sr. New Product Developer. She was co-marketer for the NYT bestseller, The Gift of Peace by Joseph Cardinal Bernardin; created award-winning Web sites; and performed developmental writing and editing on numerous books, including the 2008 Eric Hoffer Award winner, How Big Is Your God?.
In January 2008 she launched HeLT Consulting & Services, Inc.
Heidi is also an avid student of Tai Chi and Taoist meditation, a proponent and sponsor of Community-Supported Agriculture (CSA) and enjoys adventure traveling, gardening, foreign cinema, and reading.