Welcome to WhatYouFocusOnGrows! I guess it’s fitting that I begin this blog the day after Labor Day, as I have spent 2008 to date laboring at my newest love: starting my company, HeLT Consulting & Services, Inc. So after taking a short break to enjoy the lovely Chicago weather this past Labor Day, I’m back at it again with the launching of this blog.
My goals for the blog are modest; I don’t intend to take the blogging world by storm. Instead I’d like to establish a discipline of daily writing & reflection and a better platform than e-mail to send my clients, colleagues, and friends interesting articles and observations, and enjoy each other’s comments.
This blog will focus on market observations, interesting ideas, & fun finds for business. My guess is that it will gravitate around my passions: branding, business strategy, product conceptualization & positioning, customer research, online community, writing, business philosophy, and the key tools I use in business (and in life): focus and balance. But more on that in future posts.
For now, friends, welcome! And please let me know what you’re up to and how you spent your Labor Day weekend.
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About Me
- Heidi L. Toboni
- Heidi L. Toboni has spent fifteen years in development, marketing and branding within the publishing industry, beginning with her first freelance job at Ave Maria Press while still an undergraduate at the University of Notre Dame. There, she became the youngest candidate ever to gain acceptance to the prestigious Denver Publishing Institute. She also interned in Notre Dame's Office of Public Relations and studied abroad in London.
She spent thirteen years at a leading religious trade publisher, Loyola Press, serving as Dir. of Trade Marketing, Dir. of Business Development, and Sr. New Product Developer. She was co-marketer for the NYT bestseller, The Gift of Peace by Joseph Cardinal Bernardin; created award-winning Web sites; and performed developmental writing and editing on numerous books, including the 2008 Eric Hoffer Award winner, How Big Is Your God?.
In January 2008 she launched HeLT Consulting & Services, Inc.
Heidi is also an avid student of Tai Chi and Taoist meditation, a proponent and sponsor of Community-Supported Agriculture (CSA) and enjoys adventure traveling, gardening, foreign cinema, and reading.